Case Studies

Use case: Grow Revenue Faster, Avoid execution mistakes

The value created in a short amount of time is amazing. In a few months we had a strategy, process, tools and team to take our sales execution risk off the table. It’s like we cheated!

– Kai Stinchcombe, CEO

Raised Series A and needed a go to market strategy to scale revenue. The founders did not have a sales / go to market background and wanted to build the right foundation that would scale with the business.

Built a go to market strategy to help them prioritize and focus on the highest opportunity market, developed the bottoms up plan to manage to the KPIs and develop the hiring plan, built and implemented the sales process and reported, and managed hiring the team.

After our four month engagement, they had a GTM plan, fully implemented sales process and technology, sales team and director in place, which resulted in a 2x increase in productivity. “The value created in a short amount of time is amazing. In a few months we had a strategy, process, tools and team to take our sales execution risk off the table. It’s like we cheated!” said CEO Kai Stitchcombe. With their accelerated growth, they successfully raised a Series B at an increased valuation.

Before
  • Rep productivity under industry benchmark (1 rep)
  • No infrastructure to drive consistent performance/revenue
  • Need to hire more reps and leader to hit revenue benchmarks
After
  • Doubled expert signups with an increase in rep productivity and rep count
  • Majority of reps hitting quota
  • Hired the right leader
  • Successfully raised Series B Funding earlier than projected

Use case: Grow Revenue Faster, Avoid execution mistakes

After raising Series A funding, Cathrine (CEO & Founder) wanted to ensure they had a repeatable sales process, defined sales plan and the right tools and technology before adding headcount. In addition, she was directly managing sales and needed a solution to support the team.

With the Go To Market program, we defined the sales plan, process, roles, and customer lifecycle, built the technology and product marketing, and implemented with the current team. Once we had the foundation in place, we hired 3 more sales team members while managing the team and sales operations.

After implementation, Roger saw a 2x increase in new Partners and a 4x increase in New Clients within 60 days. Cathrine utilized our team and expertise to hire, manage the team and run sales operations, allowing her to build revenue faster while giving her the bandwidth to focus on growing the company.

Use case: Grow Revenue Faster, Avoid execution mistakes

Megaphone’s CEO & Founder, Brendan Monaghue, identified an opportunity to build a new revenue channel. However, he didn’t have the resources or local sales expertise in his organization to develop it, and they wanted to have it up and running in 2-3 months.

Built and implemented the Go To Market strategy and process for the new channel, as well as hired and onboarded 3 experienced AEs…all in under 3 months.

Not only did they have a fully functioning sales channel in less than 3 months, but they had sales management and operation support to continue to drive productivity to build a strong pipeline and confirm market fit, saving them several months of time and operating cost. And they sold deals in their first full month of selling!

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